On June 26, 2008, Shenzhen Summer Universiade officially released its slogan “Start Here”. The final decision is made based on two proposals, one by He Zhi’an (we start here) and the other by Tan Xiaohui (let’s start here) out of over 16,000 proposals received since Oct. 18, 2007, with special contribution given by famous theater director Lai Shengchuan. Experts believe that “Start Here” can be applied extensively and demonstrates the Universiade’s focus on innovation.