The core graphics of Shenzhen Summer Universiade are designed by the team of Central Academy of Fine Arts led by Prof Hang Hai. As part of the basic visual elements of the Universiade, the core graphics serve to bond together the emblem, the slogan, the mascot and sports pictograms of the Universiade, playing an important role in creating the unique look and image of Shenzhen Summer Universiade and in upholding the ideals of the Universiade and the city of Shenzhen. They can be applied to clothing, licensed products and urban landscape. Following the Universiade tradition of innovation, the highly innovative, open-minded and artistic design allows the core graphics to figure prominently in the IML system of the 2011 event, and to reflect the pioneering spirit of Shenzhen Summer Universiade and of Shenzhen, the exact message that the slogan “Start Here” tries to convey.