When Li Yizhen, Secretary of Shenzhen Municipal Committee of the CPC declares, “26th Summer Universiade market developing begins”, Shenzhen presents a brand new landmark of Universiade coming with “Shenzhen Mode”, an innovation about universiade market exploring. According to Shenzhen Universiade Market Developing and Universiade Economy Peak Forum in Wuzhou Guest House, there will be more than 180 billions yuan direct or indirect capital investment for the 26th Universiade, and municipal government expects 1 to 1.5 billions yuan market value by successful Universiade market exploring.

Thirty-five project developments about media and communication, sponsorship, cultural activities, tickets, franchise, memento and Advertising are inviting public bidding.